YouTube is the biggest public video website in the world owned by Google. It is a social media website to share your own videos and watch other people video. While the users can enjoy the free contents from the YouTube community, they also have to watch a lot of advertisements between or even within these videos. There is though a paid subscription to remove the ads. Normally, videos that is longer than 8 min have mid-rolling ads. YouTube also cannot control fake news within its contents. Other than that, most of the contents are not professional and the community can be toxic.
YouTube viewers also find the home page to be overloaded with information and some functions on the web page are not fully utilized. Viewers would like to get access to qualities content quicker and more categorized. They also get annoyed when seeing contents with a lot of advertisement.
Step 1: Research YouTube and its competitors Dailymotion, Vimeo, Twitch.
Step 2: Conducted interviews of YouTube users to learn about their preferences, what they like and do not like about YouTube, and also to understand who the YouTube viewers are.
Step 3: Identify pain point.
Step 4: Create a target user persona
Step 5: Create an Empathy Map for the target user
Step 6: Define Problem Statement and Design Proposal
Repeating overlapping contents, Ads problem, Useless side bar and hashtag bar, and Too many fake news are the reasons why users takes longer time to find what they need on YouTube.
While YouTube has the biggest video contents in the world, a lot of these contents are not genuinely. YouTube viewers also find the home page to be overloaded with information and some functions on the web page are not fully utilized. Viewers would like to get access to qualities content quicker and more categorized. They also get annoyed when seeing contents with a lot of advertisement.
Create a YouTube channel that categorized contents and recommend quality videos while at the same time separate videos that showing mid-roll ads with the others.
Step 1: When first logging in to YouTube, the user will be asked to type in the main topic.
Step 2: A list of side topics related to the main one will be automatically generated by YouTube. The user can just click to choose or add one by themselves.
Step 3: Click Create and voila, a channel card has been created.
Introducing the YouTube article, now the users will get access to qualified YouTube’s contents directly in just a click on the home page.
The article is also automatically updated based on live events such as the Olympics, Academic Awards, Game shows, and so on. Users now will not need to spend time searching through the large library of YouTube for the trending videos they need.
With the Ads on/off switch available directly on the card to fitters out all of the videos that trouble your nerves.
For the widescreen version of the website, the user can control the navigation using a mouse and trackpad.
If they are using a mouse, just simply scroll down outside the card to switch the card.
For someone who uses a trackpad, they can swipe right and left to switch the card.
Hovering the mouse over the button or specific area will reveal a button for action.
Tablet uses the touch screen function to switch between the cards by swiping or just tapping on the left and right edge of the screen.
To remove the card, the user can simply press and hold the card until it’s shaking and then swipe up.
Since mobile space is very limited, users can swipe right to reveal more content such as the hashtags for each card and the top-recommended videos.
Click on the Search icon will also move the users directly to the Search page.
You're project came together really well! You have shown a deep understanding of UX principles and you have designed a visual product that meets industry standards.
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